In doing so, I created a summary or cheat sheet not only for myself but to also (and more importantly) share with you.
So, if you haven't read this book, consider this your Cliff's Notes... and if you have... here's your refresher course.
(You might consider printing this cheat sheet out and hanging it on your wall.)
1. What motivates people to work is an idea worth working for.
2. The technical work of a business... and... running a business that does technical work are 2 different things.
3. Entrepreneur is 3 people in 1: entrepreneur, manager, and technician --> this equals conflict. Find balance so all 3 can find their place.
4. Entrepreneur is dreamer (lives in future); Manager craves control and order (lives in past); Technician is the doer (lives in present).
5. Your business is a reflection of YOU.
6. You need a top-down view and more strategic approach, not a Technician's bottom-up view thinking about work. Focus on the business, the systems in place, and the future.
7. If your business depends on you... you have a JOB.
8. Businesses have a life cycle. They grow from infancy to adolescence to maturity.
9. Focus on the business itself rather than the product or service the business produces --> Create systems. The product of a business is the business itself.
10. Upfront establish and understand each other's roles, expectations and rules.
11. Anticipate and prepare for growth. This is the Entrepreneur's job, to ask the right questions: Where do I want to be? When? How many people will it take? How much capital?
12. From the beginning, have a clear picture of what you want the company to look like when its done and how you will act --> Act like a great company NOW.
13. Develop a Franchise Prototype. For example, McDonald's provides an entire system for doing business. Pretend your business will be the exact model for 5,000 more franchises. Do you have the systems in place to do so.
14. Create a "systems dependent" business, not "people dependent" --> This creates a successful, consistent business.
15. Work on your business, not in it. Don't learn how to make burgers, learn how to run systems that make burgers. The system is the solution. Focus on fixing the system.
16. Innovate the business (systems), not the product.
17. Quantify everything - look at the numbers.
18. Orchestrate - eliminate discretion, create order with manuals, replicate.
19. Make and actively create the life you want. Have a clear picture. Don't just passively and reactively exist.
20. Reduce business plan to a set of simple and clear standards.
21. Have a wide view of the business you're in. Remember, people buy feelings. So, you're not just in the restaurant/bakery/coffee/catering business.
22. Understand the demographics and psychographics of your buyers. Who are they? Survey you clients to better understand them and your target market.
23. Have your business stand for something other than just the product.
24. Have specific responsibilities and accountabilities --> If everybody's doing everything, nobody's accountable for anything.
25. Picture your business when its full potential is realized --> Develop org. chart of all the roles and job descriptions at that point --> Start as employee at the bottom of the org. chart doing the tactical work --> Systemize the work and replace yourself moving up the org. chart. to more strategical work.
26. Convey to employees that our work is a reflection of who we are. Ensure employees understand the idea behind the work that's more important than the work itself.
27. A business is a dojo - a practice hall to grow, create meaning, integrity, commitment, excellence, vision.
28. Reality only exists in someone's perceptions. People make emotional and subconscious decisions and then use logic to support the decision that's already been made --> Since people aren't rational... marketing, branding and perceptions are huge.
29. Everything touches and relies on marketing. Your marketing must never stop. Even after the sale is made, your marketing must continue. The whole process is marketing.
30. Care. Overdeliver. Hear people. Focus on the customer. Take things seriously.
31. Don't give into comfort and staying safe within your comfort zone. Comfort makes cowards of us all.
32. You can't fix the world. But you don't have to fix the world because the world's not the problem. You are the problem. Fix and better yourself.
33. Processes and systems are the keys to success.
Cheers to your success!